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Journalism
Digital media
Social media
Video editing
Photography
3D modelling
Storytelling

Running social media for a news brand Welcome: what you will learn

Running social media for a news brand

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Getting started

Welcome: what you will learn

How newsrooms use social media today

Strategy

Audience and goals

Brand voice and social media guidelines

Building a content calendar

Quiz: strategy basics

Breaking news

Speed vs accuracy

A breaking news workflow

Practice: breaking news drill

Platform by platform

Facebook and Instagram

TikTok and YouTube

X and WhatsApp channels

Verification and ethics

Verifying user-generated content

Handling misinformation

Community and crisis

Moderating comments

Managing a social media crisis

Analytics and growth

Reading analytics

Growing reach and engagement

Practice: write a monthly report

Session and certificate

Hands-on newsroom session (date and location by email)

Your certificate and joining the Pahana Media community

Announcements Course Info

This lesson is being produced. Its content will appear here.

NEWSNOW Academy

Practical media courses from the newsroom of NewsNow.lk. Learn from working journalists and creators, at your own pace.

Read the news on NewsNow.lk ↗ (opens in a new tab)

Pahana Media (Pvt) LtdReg. no. PV 0022303515, 22 Chandra Wettasingha Rd
Sri Jayawardenepura Kotte 11222, Sri Lanka+94 11 267 3253 academy@newsnow.lk

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